“One of the first duties of the physician is to educate the masses not to take medicine.” - Sir William Osler 
         
According to my guest on last night’s Personal Trainer Mastery Teleseminar series that statement is not true…that is unless the medicine we’re talking about is exercise.  Michael Seril’s career even his life is dedicated to having the medical community recognize that exercise should and must be the first form of medicine they prescribe to their patients.
 
Last night, Michael shared with hundreds of our listeners his proven and effective system for developing a profitable, trusting, and purpose driven referral based relationship with the doctors in your community.  This is an area that many of us in the fitness and personal training industry have struggled with for years.  We know intuitively that receiving continues referrals from a doctor or even several doctors could serve our careers in many ways.  I say intuitively because we “just know it” would be awesome but very few of us do anything about it.

Michael says that “having a doctor refer you patients on a regular basis adds an amazing amount of credibility to your practice…you suddenly become a credible professional.” The thing is you already have to be a credible professional to get a doctor to refer you his patients…the classic catch 22.  Now you and I both know that you are a credible professional…the real question is do you come across a such to the medical community.  Perception is everything.         

Michael talked in depth about how to not only appear as the pro you are but also how to open the door to potential gold mind of medical referrals. Including…
   1. Which medical community and doctors to target
   2. Creating the magic first impression “PRESS KIT”
   3. How to get to and impress the education department
   4. Maintaining a long win, win, win relationship.

The first step is deciding whether or not you are the right fit for this form of marketing.  You can easily pre-qualify yourself by answering the following questions:

  1. Do I always have the best interest of my clients in mind?
  2. Do I have a true desire to serve?
  3. Do I have something to offer?

That’s it.  Other then that all you need is patience, persistence and the systematized template for making it happen.

Fortunately Michael and I are putting the finishing touches on a teleseminar coaching series that will not only provide you with the proven system but coach you through the process as well. After working with Michael for only four short weeks you will have everything you need in place…including your written press kit, lecture, and door opening scripts in order to start getting referrals almost immediately.

If you are interested in being part of the this money making coaching series please contact me at Contact@TomTerwilliger.com

Or if you would like the full Michael Seril interview along with the other 6 powerful teleseminars you can go to… http://www.PersonalTrainerMastery.com/

This entry was posted on Wednesday, May 23rd, 2007 at 6:07 pm and is filed under EVENTS, Teleseminars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.