A friend of mine presented me with a news clipping from the Denver Daily News yesterday which had within it a quote from a noted fitness expert regarding the recent study on the collective rise of obesity in America.

He had a pretty good chuckle as he read part of the quote to me, “The best thing people can do to fight obesity is to stay fit.”… no shit, he said.

And indeed it certainly doesn’t take a “expert” to know that.  But here’s the thing – the truth in the simplicity of that statement cannot be denied.  Why should it take volumes of written information and billions of dollars in pharmaceuticals, and medical procedures to put that fact into practice.

Yes, it doesn’t take an expert to know the formula – so the real question becomes why are we as a nation not following it?

Well let me ask you this – how do you know when you really know something?  It is my experience that you only really know something when you put it into practice – when you do it.  If all the majority of American have done is read or heard about it and have not introduced it to the cells of their body through the actual doing of it – it’s no wonder they don’t know it yet!

If people really knew the truth in that quote on a cellular level they would be far more compelled to act upon it.  Perhaps a shift in our collective motivation psychology from avoiding or “fighting obesity” to achieving and staying fit may help in becoming at least a little more acquainted with the truth… although we may not fully “know it” yet.

But what the hell do I know? After all I was the “expert” being quoted in the paper.

You tell me – what can we do to change the direction obesity is going in this country… or should I say fitness is not going.

OK. As you know I have been celebrating my 50th birthday this week…ouch! 

So I did something special for my coaching clients and marketing list that I want to do for you as well. I gave them a free gift. And I want you to have it as well.

It’s a powerful Goal Achievement Hypnosis and Time Line Therapy audio program that I know you are going to love.

Go to - Achievement Visualization  and download the mp3 directly into your computer.

And because I can’t turn back the clock by 50 years… not that I would want to, I dropped 50 from something else.

I gave them an opportunity to pick up my two most popular training courses Inner Game of Confidence and 7 Rules of Achievement for $50 off the website price.

And I want you to have the same opportunity.

All you have to do is enter the special access code – 50Th Bash  once you get to the shopping cart and the discount is yours.  You could pick up one course at less then half price or both courses for less than the price of one.

I can only do this until Sunday, so head on over and check them out when you get a chance…you’re going to love the programs.

Go to – Life Changing Courses

Hey… Happy Birthday.

Bar none the number one fear I am hearing from the personal training community has to do with a declining client base in this tricky downward economy. That fear is a direct reflection of the economic climate itself. 

As much as I understand the damage that scarcity thinking and fear does to optimism and forward momentum even I have to admit that people do seem to have tightened up on their discretionary spending.  As we know most of our clients are of the misperseption that training is a luxury item.  And as a result your services may be on the block when considering spending cuts.

So what can we do about it?  Do we continue to do business as usual or do we honker down, tighten our belts, and brace for the worst?

Is your stratagy geared for success or survival?  Or have you chosen the ostrich style approach?

Share with us one tactic or your whole stratagy and I’ll send you my ‘Top 10 Success Tactics for Prospering in a Down Economy’

I want to here from you.

I know this is crazy but I can’t help it.  My wife is always yelling at me to stop…every time we drive by a great piece of real estate I have to say “that would make an awesome personal training studio.”  But it doesn’t end there.  Being a former bodybuilder I just can’t help but compare someone’s genetic potential to how they might look after 10 years of intense training, a great tan, and a good coat of baby oil.  So as I was watching American Idol along with some absolutely ridiculous number of well everyone in the freaking world, it dawned on me that perhaps I wasn’t the only one wondering……who has a better set of guns and wheels Jordon or Blake.

…who has a better set of guns and wheels Jordon or Blake.

To be honest it was just about the only way I could survive the show…what with Tony Bennett putting met to sleep and all.So hears my official critique. Not only does Jorden have the lungs to make it through the Tour de-France and the Swiss yodeling championships but also the sheer physical size to take the title of female Lou Ferrigno.  Although a little thick in the knees and ankles…at only seventeen she has plenty of time to pack on a few inches of gastrocnemius to create the illusion of a taper.  Her smile alone would certainly play a decisive role in winning over the Weider brothers.

Blake on the other hand…even after training under the full guidance of a team of top muscle building gurus from around the world and packing on pounds and pounds of raw sinew and prime angus beef could only hope to compete at the bottom of the bantom weight class. And unfortunately his one primary asset other then his voice, his hair…would have to go.  And I fear that even that radical strategy wouldn’t make his shoulders appear any wider. 

Although a Nicole Bass vs. Schwarzenegger male/female posedown would have been interesting and perhaps embarrassing for the mighty Austrian Oak the otherwise lopsided comparison is unprecedented in the sport.  I suspect however that if it came down to Jorden and Blake the argyle sweater vest wearing dude would have to settle for second place once again. I do want to wish both good luck in the upcoming Mr. Olympia.

My heart is broken today along with millions of other Americans and hopefully a good part of the rest of the world over what took place at Virginia Tech just this morning. An immeasurable tragedy…it leaves me at loss for words.

Be safe…